In the News

Steve Finlay | WardsAuto Aug 23, 2016

Lincoln is the big winner in the annual American Customer Satisfaction Index that measures how happy consumers are with their purchases. 

Ford's luxury brand Lincoln brand may only place fifth in U.S. luxury-vehicle says, but it captures the ACSI's top spot with an improved score of 87. 

Customer satisfaction with vehicles in general is up 3.8% to 82 on ACSI's 100-point scale. Luxury cars long have dominated the satisfaction rankings, but the top tier is now evenly split between mass-market and luxury vehicles. All domestic automakers improved overall this year. 

The ACSI report is based on 3,776 customer surveys collected in the second quarter of 2016.